Auto Sectors
Important Note - Still Indian Markets are directionless and indecisive due to which any further market correction may bring some more pressure on all researched stocks mentioned in following sub-sections.
The market volatility situation is for short term duration and in long term the markets will recover as Indian companies are having good fundamentals and good growth prospects.
Hero Honda
Returns
Buy near Rs 600.
Returns - 40 to 50 %
Duration - 2 to 3 years.
40% Target acheived in month of Feb 2009.
Next Target
It has support levels at Rs 850, Rs 750 and Rs 650.
Watch these levels and try to buy at lower rate for good long term returns
Taking into consideration Rs.600 as buying price following are the returns
164% Target acheived in month of 19 May 2009. It went high till Rs.1587 (Updated - May 2009)
About company
The company manufactures two wheeler’s such as,
CD Deluxe (97.2 CC)
Glamour (124 CC)
Splendor + (97.2 CC)
Passion plus (97.2 CC)
Hunk (150 CC)
CBZ X-treme (156 CC)
Karizma (225 CC)
Recently the company has launched Splendor NXG bike and Pleasure Scooter.
Increase in Sales
1. Hero Honda has led from the front with its sales volume jumping 19 per cent to 14.81 lakh units for the first five months of the
current fiscal year.
2. While the high interest rates have dented the fortunes of other two wheeler players who get 50 per cent of their revenues from
sales driven by credit (loans), Hero Honda’s lower dependence (just 15 per cent of total sales) and rising demand from rural
markets, which contributes half of its sales, have helped it to give a stellar performance so far.
3. Due rise in interest rate the sharp dip in the share of the entry segment saw the executive bike share move up to 57 per cent
from 52 per cent in FY07.
4. The premium segment, which is the least affected by higher interest rates, saw a growth in volumes and market share. This
segment has a 13 per cent share of the motorcycle volumes, up from 11.1 per cent in FY07.
5. In the premium segment, dominated by Bajaj Auto, it increased its share from 15 per cent to nearly 24 per cent, thanks to
the launch of Hunk and higher sales of CBZ X-treme and Karizma.
Profits
1. Despite the high input costs (steel, aluminium, copper and rubber), the company managed to enhance its margins from 11.9
per cent to 13.1 per cent in FY08 by price increases, improving process efficiencies and supply chain rationalization.
2. The company is pinning its hope on rural connect programme launched in December 2007, wherein it is planning to tap
23,000 villages with a population of around 5,000 each, tie-up with regional non-banking financial institutions and launch 11
new models over the next one year to do the trick.
Manufacturing
Tax breaks on the Haridwar facility, which started production in April 2008 and the price hikes (about 3 per cent) in the last four months should enable the company to overcome the problem of higher raw material costs going forward. Higher volumes from the Haridwar facility with an installed capacity of 500,000 (to be increased to a million units by the end of this year and 1.5 million thereon) will help bring down costs due to economies of scale. Post these expansions, the company will have a total annual capacity of 4.5 million units from its three manufacturing units.
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Stock Market Indian
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(Updated - Mar 2009)